Last updated: 13th October 2026
1. Who We Are
GA Mountain Bikes is a trading name of Golden Athletics Ltd, a limited company operating a website selling new and used mountain bikes in the United Kingdom.
Our details are:
- Company name: Golden Athletics Ltd
- Company number: [INSERT COMPANY NUMBER]
- Registered office: [INSERT REGISTERED OFFICE ADDRESS]
- Contact email: [INSERT CUSTOMER-SERVICE EMAIL]
In this Privacy Policy, “we”, “us” and “our” refer to Golden Athletics Ltd in connection with GA Mountain Bikes.
Golden Athletics Ltd is responsible for determining how and why personal information is processed for GA Mountain Bikes.
2. Personal Information We Collect
Depending on how you use our website and services, we may collect the following categories of personal information.
Contact Information
Your name, email address, billing address, delivery address and other contact details you choose to provide.
Order and Transaction Information
Information about products purchased, order history, payment status, transaction references, delivery or collection arrangements, and information required to manage returns and refunds.
Payment Information
Payments may be processed by third-party payment providers. Depending on the payment method selected, these providers may process payment details and transaction information.
Trade-In Enquiries
If you enquire about selling or trading in a bicycle, we may collect your name, email address, basic information about the bicycle and photographs you submit.
We use this information to review your enquiry, assess the bicycle and communicate with you about a potential trade-in or purchase.
The exact information requested and the method used to submit trade-in enquiries will be confirmed before this service launches.
Customer-Service Communications
Information you provide when contacting us by email, including your enquiry, relevant order details and information needed to resolve your request.
Technical and Website Information
We may collect technical information about your use of our website, such as your IP address, browser type, device information and website activity, where applicable.
Cookies and Analytics Information
If you consent to Google Analytics where consent is required, information may be collected about how you use our website, including pages visited and interactions with website content.
3. How We Use Your Information
We may use personal information for the following purposes:
- To process and manage orders.
- To arrange courier deliveries and customer collections.
- To process payments, refunds and returns.
- To respond to trade-in enquiries and assess submitted bicycles.
- To provide customer support and handle complaints.
- To maintain business, accounting and transaction records.
- To comply with applicable legal obligations.
- To protect our website, detect fraud and prevent misuse.
- To analyse website performance through Google Analytics where the required consent has been obtained.
- To establish, exercise or defend legal claims where necessary.
We will not use personal information for incompatible purposes without providing further information where required by law.
4. Our Lawful Bases for Processing
Where required under UK data-protection law, we rely on an appropriate lawful basis for each processing activity.
Contract: We process information where necessary to fulfil an order, arrange delivery or collection, manage payments and refunds, or take steps you request before entering into a contract.
Legal obligation: We process information where necessary to comply with applicable legal requirements, including relevant accounting and tax obligations.
Legitimate interests: We may process information where necessary for legitimate business purposes, such as managing enquiries, protecting our website, preventing fraud and handling disputes, provided those interests are not overridden by your rights and freedoms.
Consent: We rely on consent for activities where it is legally required, including certain cookies and analytics technologies.
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
The lawful basis applicable to each activity will be reviewed against our final website configuration before launch.
5. Who We Share Your Information With
We may share relevant personal information with third parties where necessary to operate GA Mountain Bikes, including:
- Website hosting and technical providers: including our intended hosting provider, Hostinger, once selected and configured.
- Payment providers: our chosen card-payment provider, PayPal and Klarna, where applicable.
- Courier companies: information needed to deliver orders, such as your name, delivery address and relevant contact details.
- Google Analytics: where enabled and used with the required consent.
- Professional advisers and public authorities: where reasonably necessary or legally required.
We will confirm the providers actually used before launch and update this policy if our arrangements change.
Information collected for GA Mountain Bikes is intended to be used for GA Mountain Bikes rather than shared with other Golden Athletics business activities. This does not prevent necessary sharing with service providers or disclosures required by law.
6. Payments
We intend to offer card payments, PayPal and Klarna, subject to account approval and successful integration.
Depending on the payment method selected at checkout, your personal information and transaction details may be processed by the relevant payment provider to complete the transaction, manage payments, assess eligibility for payment options, prevent fraud and meet legal obligations.
Payment providers may process information under their own privacy policies and terms.
We will identify the card-payment provider used at checkout before launch. Customers should also review the relevant payment provider’s privacy information.
7. Cookies and Google Analytics
Our website may use cookies and similar technologies.
Some cookies or similar technologies are necessary for website functions such as shopping-cart operation, checkout and security. Other technologies may be optional.
We intend to use Google Analytics to understand website traffic and improve the shopping experience.
Where consent is legally required, Google Analytics and other non-essential tracking technologies will not be activated before the required consent is obtained.
Our cookie controls will allow visitors to manage their preferences. A separate Cookie Policy will explain the specific cookies and technologies used once the website has been configured and tested.
8. Marketing Communications
We have not yet decided whether GA Mountain Bikes will offer promotional emails, text messages or a newsletter.
We may send communications necessary to manage orders and respond to enquiries. If we introduce marketing communications, we will follow applicable marketing rules and provide an appropriate way to opt out.
This policy will be updated if our marketing activities change.
9. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including managing orders, handling returns or disputes, responding to trade-in enquiries and meeting applicable legal obligations.
The appropriate retention period depends on the type of information and the reason it is held.
We will establish and document specific retention periods before launch. When information is no longer required, we will securely delete it or anonymise it where appropriate, unless we are legally required or otherwise permitted to retain it.
10. How We Protect Your Information
We will take appropriate technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.
Access to personal information will be limited to those who need it for legitimate business purposes.
No method of storing or transmitting information can be guaranteed to be completely secure.
11. International Transfers
Some service providers may store or process personal information outside the United Kingdom.
Before launch, we will review the arrangements used by our chosen providers and ensure that any international transfers comply with applicable data-protection requirements, including appropriate safeguards where required.
12. Your Data-Protection Rights
Depending on the circumstances and applicable law, you may have the right to:
- Request access to your personal information.
- Ask us to correct inaccurate or incomplete information.
- Request erasure of your information.
- Ask us to restrict certain processing.
- Object to certain processing.
- Request a copy of certain information in a portable format.
- Withdraw consent where processing relies on consent.
These rights are subject to applicable legal conditions and exceptions.
To exercise your rights, contact us using the details in Section 1.
You may also complain to the UK Information Commissioner’s Office (ICO) if you are concerned about how we handle your personal information.
Further information is available at https://ico.org.uk/.
13. Third-Party Websites
Our website may contain links to external websites or services. These third parties operate under their own privacy policies, and we are not responsible for their privacy practices.
14. Changes to This Privacy Policy
We may update this Privacy Policy when our business, website, services or legal obligations change.
The latest version will be published on this page together with the date it was last updated.
15. Contact Us
For questions about this Privacy Policy or how we process personal information, contact:
GA Mountain Bikes
Operated by Golden Athletics Ltd
Email: [INSERT CUSTOMER-SERVICE EMAIL]
Registered office: [INSERT REGISTERED OFFICE ADDRESS]
Company number: [INSERT COMPANY NUMBER]